Android is still more popular than iOS in the U.S. :comScore report

ANDROID IS STILL MORE POPULAR THAN IOS IN THE U.S.

According to comScore US report android is still the top smartphone platform in the U.S. with 52.2% marketshare. Internet analytics company comScore has just released a new smartphone subscriber marketshare report for the three months leading up to April 2015, revealing that Android is still the top smartphone platform in the United States with 52.2% marketshare. Although Android’s numbers are down 1% from January 2015, Apple is still sitting in second place at 43.1% marketshare, up 1.8% from January. Microsoft is still holding down the number three spot with 3.0%, while BlackBerry and Symbian are still holding on with 1.5% and .1% marketshare, respectively.

Top Smartphone Platforms

3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jan-15 Apr-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 53.2% 52.2% -1.0
Apple 41.3% 43.1% 1.8
Microsoft 3.6% 3.0% -0.6
BlackBerry 1.8% 1.5% -0.3
Symbian 0.1% 0.1% 0.0

Another metric, however, squarely puts Apple on top. The Cupertino giant is still the county’s leading OEM in terms of market shares. It can now boast 43.1% of US smartphone subscribers, not coincidentally also up by 1.8% since the end of last year. The rest of the list is filled by mostly Android adopters, who share the remainder of the device market. Samsung is second with a slight decline at 28.6%, followed by LG, Motorola and HTC in that order, all grabbing below 10%.

Top Smartphone OEMs

3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jan-15 Apr-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.3% 43.1% 1.8
Samsung 29.3% 28.6% -0.7
LG 8.0% 8.4% 0.4
Motorola 5.2% 4.9% -0.3
HTC 3.8% 3.7% -0.1

Last, but not least, comScore also made an investigation into the market reach of certain mobile applications on both Android and iOS, combined. It turns out that Facebook is being used by a whopping 71.1% of smartphone users and that doesn’t even include its separate messenger application, which can boast 51.8% by itself. Most other entries form the top of the chart are Google creations, including YouTube with 57.0%, Google Search with 51.8%, Google Play with 51.1% and Google Maps with 46.7%. It is slightly ironic that Android’s central application delivery system can’t come close to the popularity of Facebook, but, we do live in an age of social networks.

Top 15 Smartphone Apps April 2015

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
Top 15 Apps % Reach
1 Facebook 71.1%
2 YouTube 57.0%
3 Google Search 51.8%
4 Facebook Messenger 51.8%
5 Google Play 51.1%
6 Google Maps 46.7%
7 Gmail 43.3%
8 Pandora Radio 42.9%
9 Instagram 35.9%
10 iTunes Radio/iCloud 26.4%
11 Apple Maps 26.2%
12 Twitter 25.5%
13 Amazon Mobile 25.0%
14 Pinterest 21.3%
15 Snapchat 20.5%

Leave a Reply

Your email address will not be published. Required fields are marked *